By  on May 6, 2018

LOS ANGELES — If lines forming hours before opening — in nearly 90 degree weather, no less — is the new metric supplanting sales per square foot, Guess may have nailed it with the weekend’s kickoff to what will be a roaming, streetwear-inspired Farmers Market.

The concept began as a means of launching the Guess Jeans USA division’s collaboration with Sean Wotherspoon, owner of the Round Two boutique, but clearly morphed into something more. The new collaboration, a cross of Eighties and Nineties Guess with a brightly colored punch of hues inspired by California’s agricultural roots, became one of several releases at Saturday and Sunday’s event that drew crowds to Guess headquarters in downtown Los Angeles.

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