By  on December 3, 2019

Guessthouse, the first branded marketplace to be launched by technology platform Guesst, has opened at Simon Property Group’sThe Westchester in White Plains, N.Y. The 3,200-square-foot space packs an interesting punch. Unlike some holiday cooperatives that feature local artisans or up-and-coming designers, Guessthouse has gathered direct-to-consumer brands with strong followings. Some are sold at major department stores, and many operate their own brick-and-mortar locations.

Faherty, Welden and Rhone, which opened a store at Hudson Yards; Robert Graham and Jared Lang men’s wear, available at Neiman Marcus and Nordstrom; jewelry by Freida Rothman, sold at Bloomingdale’s and select Nordstrom units; Mandarina Duck handbags and luggage, and women’s nautical styles from Saint James, among others, are part of the lineup.

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