The exclusive, eight-piece collection consists of five dresses, two tops and one skirt. Plenty by Tracy Reese will be offered in sizes 10 to 32 and L to 5X and will be available for members to rent on gwynniebee.com starting today.
It’s the first time that Plenty by Tracy Reese has had a plus-size offering. This past January, Tracy Reese started shipping plus sizes of her namesake contemporary collection to Lord & Taylor, Nordstrom online and some specialty stores.
“Gwynnie Bee was an incredible opportunity to extend sizes on our Plenty by Tracy Reese collection that’s more within their sweet spot in terms of price point. That new model of being able to rent, or purchase if you so desire, seems to be catching fire,” said Reese, in an interview.
According to Reese, the Gwynnie Bee buyers came to the showroom and selected looks from the spring collection. “We made some adjustments, and it was great working with them. They have the fit thing down, and it was a good learning experience for us,” she said. Reese’s firm did the manufacturing and Gwynnie Bee did the pattern corrections and reviewed everything with Reese.
“This is such an underserved customer and something we’ve been wanting to do for a long time. To get store support has been challenging, in this new age of online shopping it’s an even playing field and this customer has the same opportunities to find something she likes,” said Reese.
This is Gwynnie Bee’s ninth designer collection. Others have included Rachel Antonoff, Tocca, Corey, Amanda Uprichard and Hemant & Nandita.
Jessica Dvorett, vice president of merchandising at Gwynnie Bee, observed, “These designer collaborations are really an important part of what we do. We are really dedicated to bringing the broader world of fashion to our women, including those who happen to be plus size.” The Reese collaboration is expected to be ongoing with new styles added next fall.
“It’s a very colorful, joyful collection. We think it’s a great addition to our assortment for the confident, modern woman who are Gwynnie Bee community members,” said Dvorett. “We’ll bring Tracy’s amazing sense of fashion to women of all sizes,” she added. The label will say Plenty by Tracy Reese for Gwynnie Bee.
Founded in 2011 by Christine Hunsicker, Gwynnie Bee offers members access to 3,000 styles, from 150 brands such as Melissa McCarthy, Universal Standard and Elvi. Members can sign on to the site and generate a personal collection of tops, bottoms and dresses, through online or their mobile app. The clothing is then sent out based on their plan, which includes a flat monthly fee, unlimited free shipping and exchanges. Members receive about $900 to $1,200 worth of clothing each month. There are also three plan options such as 1 item for $49 a month, two items for $69 a month, and three items for $95 a month. Members can keep the garments as long as they want.
Dvorett said the rental model gives the woman the ability to try multiple garments for what would be the price of one. “We think our members really get a lot out of that rental service. Many of them fall in love with pieces, so we want to make it available for them to buy. We feel there’s something really powerful in the subscription model. It’s really about everyday dressing moving yourself away from just basics, to pieces that might stand up and might make less sense to own,” said Dvorett. She believes the subscription model gives working women a chance to wear more variety.