By  on April 18, 2018

“Buy less and buy better.” That’s the mantra of Half Century Jeans, a new denim line from Tom Cridland that touts its sustainable, 100 percent organic product as the most durable jean in the market.

Founded and created by Deborah Marx, the managing director of Tom Cridland, Half Century Jeans are made of Japanese selvedge denim and ultradurable Spectra fibers that are 15 times stronger than cable steel, according to the brand. And its product is specially designed to live up to its name: The company guarantees a 50-year life span for its product, backed with a guarantee of free repair or replacement. With regular wear, jeans can typically last between seven and 10 years.

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