Dying to see “Hamilton,” which is sold out through January and beyond?
Well, put your name on the waiting list. In the meantime, two new “Hamilton” pop-up shops at Bloomingdale’s 59th Street flagship and the retailer’s unit in SoHo opened Monday, selling T-shirts, including one with the quote “Young, Scrappy & Hungry,” a reference to the title character, an immigrant from the West Indies.
The musical — which blends hip hop, jazz, blues and rap — tells the story of one of America’s founding fathers, Alexander Hamilton, who rose to become George Washington’s trusted adviser, and his nemesis, Aaron Burr.
Creative Goods Merchandise is supplying the “Hamilton” products in the first partnership between the Broadway show and a retailer. Peter Milano, Creative’s founder and president, has worked with Broadway shows since 2008 to create products that go beyond memorabilia and authentically represent the production. Milano has collaborated with more than 75 theatrical brands, including 32 live productions such as “Blue Man Group,” “Chicago,” “Finding Neverland,” “Waitress” and the upcoming revival of “Cats.”
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“Hamilton,” at the Richard Rodgers Theater, has book, music and lyrics by Lin-Manuel Miranda, who also plays the title role. Thomas Kail directed, with choreography by Andy Blankenbuehler and musical direction and orchestrations by Alex Lacamoire. The show is based on Ron Chernow’s biography of Alexander Hamilton.
Anne Keating, senior vice president of public relations, special events, and corporate philanthropy at Bloomingdale’s, said, “Bloomingdale’s seeks relevant, of-the-moment partnerships to excite our consumers and there is nothing more electrifying right now in pop culture than ‘Hamilton.”’
In addition to T-shirts for men and women, “Hamilton” offerings include a zip-up hoodie, sweatshirt, caps and water bottle with the show’s logo, with prices ranging from $18.35 to $70.