American basic apparel manufacturer Hanesbrands said today that it has launched an exclusive new collection in celebration of National Park Week. The line is a licensed collection and part of a five-year partnership with Hanesbrands and the National Park Foundation, the official nonprofit partner of the National Park Service. The partnership will generate $4 million for the NPF, according to the company.
The North Face said they were doing a similar campaign last week.
Its collection features men’s T-shirts donning nature-inspired icons from Golden Gate, Rocky Mountain, Zion and Sequoia national parks and highlights its “Pack It In, Pack It Out” slogan. The line also incorporates a licensed logo from the National Park Service, featured for the first time ever on a product, which illustrates its Arrowhead insignia. Hanesbrands said it is the first National Park Foundation partner to launch products featuring the licensed logo as part of the Find Your Park/Encuentra Tu Parque movement.
The NPS reported that the organization recorded nearly 331 million recreation visits to national parks in 2017. And the NPS preserves more than 80 million acres of land throughout the U.S.
John Marsh, group president of global activewear for Hanesbrands, said, “As the official apparel of the National Park Foundation, Hanesbrands is focused on greatly expanding the distribution of NPF-affiliated apparel, raising the profile of the foundation, increasing revenue for the foundation, and using our consumer-leading brands and significant graphic apparel capabilities to create beautiful clothing worthy of the grandeur of our national parks.”
Marsh continued, “Hanesbrands is on a mission to become the apparel industry’s leader in environmental stewardship and social responsibility and we are incredibly proud to partner with the National Park Foundation.” HanesBrands achievements in sustainability include lowering its year-over-year energy use per pound of production by 6 percent, resulting in savings of more than $4 million, and its reduction of “energy intensity” by almost 21 percent, which delivered a total cost avoidance of more than $200 million since 2007 from its ongoing efforts, according to the firm.
National Park Foundation president Will Shafroth said, “Wear your love of parks on your sleeve with apparel that gives back to our national treasures in a huge way.”
Royalties generated from the collection will benefit the National Park Foundation’s Centennial Campaign for America’s National Parks, which, to date, has raised more than $500 million in private donations from individuals, foundations and companies, the company said.