Elie Tahari has set up shop across the pond, opening a leased shop-in-shop at Harrods in London.
This story first appeared in the March 12, 2015 issue of WWD. Subscribe Today.
The opening marks an expanded presence for Elie Tahari in the United Kingdom, as the brand continues its march throughout Europe.
Tahari has established a leased department at Harrods on the fourth-floor Fashion Lab, representing the brand’s first concession. The design of the shop encompasses similar elements of the company’s signature design aesthetic, including midcentury furniture by Thomas Noguchi and Hans Wegner.
“It’s a real shop and a real commitment. It’s a leased arrangement. We’re running the sales and the buying,” said Elie Tahari, chairman. He said they shipped the new Tahari Sport line to Harrods “and that’s doing extremely well. That’s taking off in a big way, both domestically and internationally.”
Featured in the Harrods shop is imagery from the spring campaign photographed by Steven Klein with model Hilary Rhoda along a wall displaying the campaign video. The Fashion Lab launched in November 2013, designed by architect Richard Found to create the 30,000-square-foot urban fourth-floor space.
There are plans to open more shops and points of sale this year. “A lot of good things are happening. There’s more international appeal,” the chairman added.
Stateside, Tahari said his collection was selling briskly at Saks Fifth Avenue and Bergdorf Goodman, and Neiman Marcus gave them reorders for spring already. “Goods are selling,” he said. “The weather’s changing. I think people are going to shop heavily in those two weeks before the holiday [Passover and Easter]. The weather is perfect. It’s been very cold, and now spring came. People are waking up, and there is spring and there is summer actually.”