LONDON — Harvey Nichols will open a branch in Doha, Qatar, in the first quarter of 2017, confirming a report in WWD on Nov. 9.
This story first appeared in the December 9, 2014 issue of WWD. Subscribe Today.
The store has inked a licensing agreement with Harvey Nichols Doha LLC, a luxury retail company affiliated to the Saleh Al Hamad Al Mana Group of Companies, a Qatari business group, the retailer said Monday.
The store will have 80,000 square feet of retail space and stock fashion, beauty, children’s wear and housewares and offer a range of hospitality services.
Harvey Nichols called Qatar “a highly attractive market,” given that it has one of the world’s highest levels of disposable income. The gross domestic product per capita — $100,000 — in Qatar is ranked number one globally, and the Gulf state is forecast to be one of the world’s fastest-growing luxury markets. Qataris are the biggest buyers of luxury goods in the Middle East, according to the store.
The unit will be located in Doha Festival City and will be Harvey Nichols’ eighth store outside the U.K. and Ireland.
The Al Mana Group of Companies already has a hand in the luxury sector through its Al Mana Luxury arm, which operates boutiques for brands including Giorgio Armani, Balenciaga, Giuseppe Zanotti, Sergio Rossi, Alexander McQueen, Stella McCartney, Agent Provocateur and Anya Hindmarch.
Operating in Doha since 1951, Saleh Al Hamad Al Mana Group of Companies owns a diverse range of other businesses including automotive, luxury hospitality development, media, engineering and property.
“Doha is an exciting market for Harvey Nichols due to the significant growth we are seeing in the country,” said Stacey Cartwright, group chief executive of the store. “Research tells us that our brand translates well in Qatar as well as with the Qatari customers when they shop in our home market.”
Hisham S. Al Mana, chairman and managing director of the Qatari group, said he expects the store to appeal to Qataris and expatriates alike.
“Qatar is paving the way to becoming the center of attraction in the Gulf region. Partnering with prestigious brands such as Harvey Nichols is a key factor of success as offering luxury retail products addresses our consumer needs,” he said.