Another CVS executive has joined the senior ranks of the Hudson’s Bay Co.

Stephen J. Gold has been named chief technology and digital operations officer, succeeding Janet Schalk, who is leaving the company on Aug. 1.

Gold, formerly executive vice president of technology operations and innovation and chief information officer at CVS Health, will lead the technology and digital strategy for HBC, with a focus on aligning the end-to-end customer experience through data and digital innovation across the enterprise and HBC’s banners in North America.

He will report to Helena Foulkes, HBC’s chief executive officer, who prior to joining HBC in February, was executive vice president of CVS Health and president of CVS Pharmacy. In April, Bari Harlam, a former CVS marketing official who worked with Foulkes at CVS for several years, was named chief marketing officer for all of HBC’s North America operations. Harlam worked at BJ’s Wholesale Club and Swipely after CVS.

“Steve is a seasoned technology and digital leader, who has a deep understanding of the retail market and has a proven track record of delivering large-scale technology initiatives that positively impact business outcomes,” said Foulkes. “Steve is attuned to the customer-centric approach we are driving across all our business touch points, and his ability to blend technical complexities with consumer-friendly solutions furthers our commitment to seamless experiences for our customers.”

HBC has been working to increase digital sales and catch up to competitors such as Macy’s Inc. and Neiman Marcus Inc., which do a much higher percentage of their business online. HBC is also working to make the shopping experience in the stores and online more consistent and seamless.

“The way customers shop and engage with retailers is constantly evolving and we must have technology solutions that can deliver unique omnichannel experiences to exceed customer expectations,” said Gold.

Gold will oversee a newly formed digital team, creating an “end-to-end, service-oriented and collaborative operating model” to achieve greater synergies for HBC’s banners. which in North America include the Hudson’s Bay, Saks Fifth Avenue and Lord & Taylor department store chains, and the Saks Off 5th and Gilt off-price businesses.

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