By  on November 5, 2019

Saks Fifth Avenue and Hudson’s Bay have “an absolute right to win,” stated Helena Foulkes, chief executive officer of the Hudson’s Bay Co., which owns both retail brands.

And the strategy, as outlined by Foulkes, involves an intensified focus on customers; personalization; remaking the matrix at the Hudson’s Bay division in Canada with fresher, modern brands, partnerships and exclusives; investing in stores; sharing more data with vendors, and furthering Saks’ more fashion-forward appeal.

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