By  on November 21, 2017

Hermès Paris‘ ongoing vitrine d’artiste, or artist window program, features holiday installations by French multimedia star Le Gentil Garçon at the retailer’s 690 and 691 Madison Avenue stores.

The artist, whose French moniker translates to The Nice Boy, created a cinematic world for the holiday windows of the flagship and men’s store. The windows subtly subvert famous flicks, while incorporating the 2017 theme adopted by the French luxury house, “Object Sense,” which pays homage to its hand craftsmanship. Le Gentil Garçon treats Hermès products as part of his palette and uses items in unexpected ways.

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