By and  on June 21, 2007

Accessories designer Anya Hindmarch found herself in the eye of the “green” movement’s storm Wednesday.

Hundreds of customers lined up at her New York and Los Angeles stores to buy the “I’m not a plastic bag” white canvas shopping tote. Hindmarch replicated a formula she perfected in her native U.K. in March to whip up interest, and about 10,000 bags sold out within hours. She priced them affordably ($15 in the U.S.), kept the distribution narrow and produced a limited run.

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