Hennes & Mauritz will unveil its largest flagship store in Asia at the end of the month in Hong Kong, marking the fast-fashion brand’s return to the city’s downtown district.
The 47,000-square-foot store will open on Oct. 30 at Fashion Walk in Causeway Bay. The store will debut H&M Home in the city and a globally exclusive collection by Ximon Lee, winner of H&M’s Design Award 2015.
H&M has been conspicuously absent from Hong Kong Island’s main shopping hubs for three years now. The retailer closed its Central store in 2012, five years after it opened. Zara took over the space.
For several months after the closure of its Central store, H&M took out a large LED video ad campaign on the front of CITIC Tower, a major skyscraper in the city, which broadcasted the message: “H&M loves Hong Kong.”
In late September, H&M opened up a store in Stanley on Hong Kong’s south side, the first major international retailer to establish a presence in the mainly residential neighborhood.