By  on November 28, 2018

This year’s holiday shoppers are “desperate to avoid the craze.” According to GPShopper, a mobile commerce and engagement solution from the Synchrony family, representing clients such as Boohoo, Crate & Barrel and Steve Madden among others, convenience and immediacy is key this holiday season.

Gaining deeper insight into the mind of the adult holiday shopper, GPShopper produced its “Holiday Shopping Experience: Immediacy as Currency” using third-party research from YouGov PLC, a global research and consulting firm, data was collected through an online survey with 1,357 adult consumer respondents.

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