Located at Rue Sainte-Catherine and Rue de la Montagne, the 250,000-square-foot, six-level store now houses 99 boutiques from top international designers and brands, which have been opening in phases.
By April 10, all floors of the flagship, which added 40,000 square feet by converting office space and moving into a former adjacent hotel, will be open for business. The concourse level featuring “world of” designer boutiques including Chanel, Louis Vuitton, Tiffany and Hermès, and men’s wear on four were completed in the spring of 2019.
The second floor has Café Holt, women’s footwear, designer leather goods and women’s designer ready-to-wear. The third floor houses women’s contemporary collections and boutiques including Prada, Saint Laurent Paris and Gucci. And level five has one of the store’s most unique features, a refurbished Tudor Hall event space where fashion shows, pop ups and benefits can be staged. The fifth floor also contains the Apartment where VIPs can be lavished with attention in a residential setting, as well as personal shopping suites.
Ogilvy has a long history. It was founded 150 years ago as Jas. A. Ogilvy & Sons, purchased by Holt Renfrew owners, the Weston family, in 2011, and renamed Holt Renfrew Ogilvy in March 2019.
Keeping the Ogilvy name is a nod to the historic significance of the store to the city, though other impressions from the past remain. Ogilvy’s Romanesque stone facade and stately interior columns have been retained, though the columns have been capped with octagonal surrounds for LED lights hidden in the troughs, and Ogilvy’s signature plaid appears on the classic Holt Renfrew shopping bags.