By  on March 1, 2017

TORONTO — Since its inception in 2013, Holt Renfrew’s in-store and online H Project shop has made brands and designers backing social responsibility the core of its business. The ethically minded initiative and its “Uncrate a Culture” program returns this spring, making Canadian craft, culture and local artisans its focus as the country celebrates its 150th birthday in 2017 — and Canada’s premier luxury retailer turns 180.

Following earlier H Project spotlights on India (2014), Africa (2015) and South America (2016), Uncrate Canada debuts Wednesday with a new logo bearing a minimalistic tree-motif in tribute to this nation’s natural beauty from coast to coast. But it also returns with “more polish,” according to Alexandra Weston, Holt Renfrew’s director, brand and creative strategy.

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