By  on May 3, 2012

HONG KONG — When Eilidh Ho decided to start her own fashion brand in the world’s second-most expensive retail rent market, there was never any question of where she would locate it: online.

The 25-year-old Central Saint Martins graduate swiftly took to e-commerce, opening her brand’s own website, BookofDeer.com. It became operational this spring.

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