Hong Kong-based e-commerce startup Grana is steadily expanding its business to encompass more products and geographic markets.

In recent months, the company has expanded its shipping options to Canada and several Western European countries, including France, Germany and Belgium.

Similar to Everlane, Grana, places a heavy emphasis on high-quality basics and socially responsible sourcing. The company that has just rolled out several new styles of its Mongolian cashmere knits including short-sleeved pullovers and cardigans.

WWD profiled Grana back in August.

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