By  on July 22, 2019

Showfields, the 14,000-square-foot space at 11 Bond Street in Manhattan’s SoHo, has always insisted on inhabiting a space somewhere between retail and theater. Now, House of Showfields is the next incarnation of that idea.

The new immersive concept begins with a graphic black-and-white-striped slide ride from the third floor to the second floor, where a cast of actors leads guests through a 20-minute experience. “We closed all the windows and covered the floors with moss,” said Tal Zvi Nathanel, cofounder and chief executive officer of Showfields. “The slide leads to this crazy forest.”

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