By  on April 24, 2018

LONDON — With a blast of bright color and flashes of contemporary art, Osman Yousefzada has opened his first stand-alone store here. Located in a Georgian town house on a leafy street in Fitzrovia, the House of Osman is just as much about culture as it is commerce, housing the designer’s studio and workshops, and doubling as a space for art shows, talks and book sales.

The 3,000-square-foot space at 32 Percy Street, not far from Oxford Street, will open officially with a party on Wednesday. It is the designer’s first major move since selling a majority stake last summer to the private equity firm Luxcite, which specializes in niche luxury brands led by creative entrepreneurs.

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