By  on August 17, 2016

New York-based start-up Shoppable bills itself as a “buy button” for the Internet in that its technology lets consumers purchase anything online at the point of inspiration — meaning anywhere other than a retailer’s or brand’s own web site. Earlier this month, it received $3.5 million in a Series A round of funding led by an unnamed investor, with participation from others.

Before becoming founder and chief executive officer, Heather Marie worked for six years at Ralph Lauren, Abercrombie and Limited Inc., and later worked in digital ad sales at digital media company Affinity Labs. There, she realized that often, the path from inspiration to purchase was indirect at best.

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