By  on September 18, 2017

Retail has always been about giving consumers the product they want.

Target Corp.’s flipped the script on product development now, moving much more quickly to reenergize its brand portfolio created in-house by taking a deeper dive into consumer data to build a carefully crafted stable of lines with the hope, Target executive vice president and chief merchandising officer Mark Tritton said, of redefining the portfolio and bringing “Tar-zhay back to Target.”

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