By  on October 13, 2015

When it comes to clicks and bricks, most retailers are failing to carefully integrate the two. Moreover, they’re lacking a balance between each channel — often investing in online at the expense of the physical store, which can repel shoppers who are more than willing to spend their money elsewhere in a market cluttered with choice.

In today’s market, the recipe for success is to strategically implement a seamless, fully integrated and thoughtful omnichannel approach.

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