By  on January 16, 2019

Hudson Yards is doubling down on the retail industry’s favorite buzzword, experiential, with an entire floor of its urban mall dedicated to retailers that offer immersive experiences.

While the first floor of the Shops and Restaurants at Hudson Yards will feature luxury and premium brands, the second floor has been designed to offer consumers the unexpected. Besides retailers, the Floor of Discovery, as level two has been dubbed, will also feature Snark Park, a 6,000-square-foot permanent exhibition space housing design environments programmed by New York design studio Snarkitecture and tailored to appeal to children on one level and wink at adults on another.

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