Hudson’s Bay has appointed Meghan Nameth senior vice president of marketing with responsibility for the strategic development and execution of the marketing strategy.
Her focus will be on “engaging customers and driving sales performance across all channels,” the company said in a statement Tuesday. Her oversight will include brand, marketing and public relations. The position was previously held by Patrick Dickinson.
Nameth, who has more than 23 years of experience in marketing, analytics, product innovation and digital transformation, was most recently managing director at PwC Canada’s One Analytics practice, where she led the development of marketing, customer and product analytics solutions. Earlier, she spent five years in senior executive marketing roles at TD Bank, and 18 years at Procter & Gamble and Mars Canada in brand management, product innovation, marketing sales and logistics.
“Meghan’s transformational leadership and strategic marketing expertise will be instrumental to Hudson’s Bay as we continue to invest in evolving improving the shopping experience for our customers today and in the future,” said Kerry Mader, executive vice president, chief customer officer, Hudson’s Bay. “As we drive performance at Hudson’s Bay, Meghan’s brand-building experience will be an essential asset to the company.”
Nameth noted she is joining Hudson’s Bay in Canada at a “pivotal time” for the Canadian department store chain which is working to elevate its merchandise, services and digital experience.
“There is a tremendous opportunity to use data-driven insights to better understand what Canadians love and expect from Hudson’s Bay. In turn, we can create meaningful, relevant marketing campaigns that have real impact with consumers.”
Hudson’s Bay is a division of the Toronto-based Hudson’s Bay Co., which also operates Saks Fifth Avenue and Saks Off 5th.