Alleging that Neiman Marcus continues to sell real animal fur as “faux,” The Humane Society of the United States has filed a 14-page legal petition with the Federal Trade Commission, seeking civil penalties for false advertising. The Humane Society claims that Neiman Marcus is in violation of the federal Fur Products Labeling Act.

This story first appeared in the April 15, 2015 issue of WWD. Subscribe Today.

The group claims to “present evidence” that Neiman Marcus has continued to sell real fur as “faux,” despite having been ordered by the FTC to stop doing so in July 2013.

Neiman Marcus executives did not respond to requests for comment Tuesday.

After a December 2014 Rossen Reports-led investigation aired on the “Today” show, listing Neiman Marcus among the major companies selling real animal fur marketed as faux fur, the Dallas-based retailer continued to sell real fur as faux fur, the Humane Society alleges. “Our investigators still found the problem occurring on neimanmarcus.com in March of this year,” a Humane Society spokeswoman said. She also claimed that one of the items referenced in the group’s legal petition was still being falsely advertised for sale as recently as Tuesday.

“American consumers deserve to have the facts, and should be able to make socially conscious decisions while shopping. Yet they continue to be duped by companies like Neiman Marcus, drjays.com and others,” she said. “Hopefully, the FTC will make a very needed and important course correction and begin taking meaningful enforcement action.”

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