By  on March 23, 2016

Iconery’s tag line — “Because life’s too short to wear fake jewelry” — is a little bit cheeky and perhaps just the right amount of truth to compel the customer on the fence between real and fake to sway to the fine jewelry side.

The e-tailer’s latest collaboration, with Los Angeles costume jewelry line Luv AJ, is a slight spin on that pronouncement with the 11-piece capsule collection Luv AJ’s first foray into fine jewelry.

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