By  on January 11, 2016

Physical stores drove sales this past holiday season, with 91 percent of consumers choosing brick-and-mortar retailers, according to the International Council of Shopping Centers.

The ICSC, which today disclosed the results of its Holiday Consumer Purchasing Trends study, said the strength in brick-and-mortar is “largely due to the technological advancements on the part of retailers and the [savvy] of consumers.”

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