By  on March 22, 2005

SHANGHAI — When elite golfers line up a putt, they don’t just aim for the hole, they zero in on a particular blade of grass along the rim of the hole. By aiming that precisely, they greatly improve their chances of getting the ball into the cup.

Marketers are finding they need to take a similarly pointed approach to entering the Chinese apparel market. With 1.3 billion residents, China seems to offer a vast pool of potential shoppers. But the vast majority of Chinese shoppers live in poor rural areas and lack the disposable income to pay for branded clothing and the interest to seek it out.

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