By  on May 1, 2015

India is becoming the land of promise for L’Oréal, the leader of the global beauty industry. Instead of simply acting as a local sales office receiving foreign-made beauty products from overseas, the company’s subsidiary here has been inventing products tailored specifically to local beauty traditions and needs. It is one of the signs of this huge country coming into its own and stepping onto beauty’s worldwide stage — and it is a strategy that’s paying off big time for L’Oréal, which is growing at a rate two-and-a-half times faster than the Indian beauty market as a whole.

This story first appeared in the April 29, 2015 issue of WWD. Subscribe Today.

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