SUITING UP: Men’s e-tailer Indochino has made its move in Southern California as part of an aggressive retail expansion that’s expected to continue into next year.
The Canada-based company opened its first Southern California store at 9407 South Santa Monica Boulevard recently. It joins the company’s six showrooms, all of which have been opened in the past year.
“It’s not just retail. It’s the concept of omnichannel,” said ceo and cofounder Kyle Vucko. “Guys today want to be able to dress in person via the Web and every kind of combination therein.”
Indochino, founded in 2007, sells custom suits and shirts and operates stores in Canada as well as the U.S. in Philadelphia, New York, Boston and San Francisco. The stores range in size from 1,700 to 4,000 square feet.
At least as many as another seven stores could come online in the next year with a focus mostly on the U.S., according to Vucko. He added the company’s actively looking in Dallas, Houston, Chicago and Washington D.C. for its next set of locations.
“It’s working,” Vucko said as explanation for the company’s aggressive retail strategy. “It’s one of those things where we’ve been able to find we can help a lot of men by opening a store. With the Web, where we started and why we started, we can have any guy in the world buy from us. With the store, we can speak to a much broader set of guys and really build a relationship with them and there’s the obvious business benefit of that.”
The natural brand extension from online to off is not unique to Indochino as more and more born-online brands feel their way through their businesses’ next growth phases.
“Helping guys in person with custom suiting is helpful and important,” Vucko said. “I’ve seen this [entry into brick-and-mortar] in every apparel play moving to some offline form.”
The company, which doesn’t disclose sales, raised $13 million in Series B funding two years ago in a round led by Highland Capital Partners. The round brought its total raised to date to more than $17 million.