By  on September 5, 2019

When navigating influencers’ social media content, consumers have trouble telling regular posts from sponsored ads, a self-regulatory group in the U.K. has found.

In a new report Thursday, the Advertising Standards Authority said that influencer and advertising posts promoting products or brands must at the very least use the label “ad.” Brands in the U.K. are already legally required to label such posts clearly under legislation there that governs advertising materials, namely the Consumer Protection From Unfair Trading Regulations.   

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