Inglot Cosmetics will soon see its name in lights, in the form of a 25,000-pound LED billboard in Times Square.

Replacing the company’s previous vinyl signage, the digital iteration — which is over 2,000 square feet — will sit above the Inglot store at 1592 Broadway. Utilizing 1,764,000 diodes and 588,000 pixels, the billboard will feature Inglot products and brand information. It will be unveiled on June 11, the birthday of Inglot founder, Wojtek Inglot, who passed away in February.