By  on October 17, 2017

MILAN — “Culture, Digital, Data: Unified Commerce” is the title of the fifth edition of digital summit Decoded Fashion Milan, which will take place at the Talent Garden Milano Calabiana on Nov. 14 and 15.

According to Francesco Bottigliero, chief executive officer of e-Pitti, the digital arm of Pitti Immagine, which organizes the event, the upcoming edition of Decoded Fashion Milan “will embrace a new philosophy. While in the past we discussed about multichannel and omnichannel as the new frontiers of retail, we now consider a new paradigm — the unified commerce. In particular, we will see how innovative groups are breaking the boundaries among different retail environments in order to provide customers with a unified shopping experience.”

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