JC Penney

Marci Grebstein has been named executive vice president, chief marketing officer of J.C. Penney.

In March, Mary Beth West resigned as Penney’s evp, chief customer and marketing officer to join Hershey Co. as chief growth officer.

Most recently, Grebstein was chief marketing officer for Lowe’s Home Improvement, where she was instrumental in driving an integrated and data-driven omnichannel marketing approach to build customer loyalty. Earlier, she was the retailer’s vice president of advertising. Before Lowe’s, Grebstein was vice president of marketing and brand strategy for Food Lion of Delhaize America, where she oversaw the repositioning of the grocery store chain, and also spent 16 years at Staples, holding such posts as vice president of business-to-business marketing and e-commerce.

Grebstein, who begins next month, will report to Marvin R. Ellison, chairman and chief executive officer of Penney.

“Marci is an outstanding senior leader with a proven track record of developing winning marketing strategies for a diverse cross-section of leading national retailers,” said Ellison. “As we focus on enhancing our Home Refresh strategy, better utilizing customer data and optimizing our omnichannel capabilities, her broad retail expertise will be invaluable as we seek to differentiate our business through strategic marketing initiatives that will entice new and loyal customers to choose J.C. Penney for their homes and families.”

Grebstein added, “I have been inspired by the continued progress of one of America’s most iconic retailers in the midst of a highly competitive and ever-evolving retail environment. I am eager to begin working with Marvin and the entire team at J.C. Penney to lead a marketing strategy that will continue to build on the company’s momentum in achieving sustainable growth and profitability.”

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