By  on June 19, 2018

J. Crew Group, while continuing to rework its J. Crew collection, appears to be evolving its selection of third-party brands to fill voids in the assortment and test new products and fabrics. J. Crew won’t comment on its third-party strategy, but the latest edition was Tuesday with the introduction of Mack Weldon for J. Crew Prime Cotton men’s underwear. Previously, Mack Weldon sold its core underwear range to select J. Crew stores. Prime Cotton marks the first time Mack Weldon designed exclusive product for the retailer. The products — boxer briefs priced $28; button-fly boxers, $32; trunks, $24, and undershirts, $38 — are sold on jcrew.com and at 19 J. Crew stores. Other third-party brands on the web site include Lacoste, Vans, Sperry, Alden and Le Specs, an Australian sunglasses firm.

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