By  on July 10, 2015

J. Crew Group, seeking to reach more value-oriented customers and reverse recent weak results, is launching a lower-priced division called J. Crew Mercantile.

J. Crew Mercantile store openings are being planned for 2015 and 2016, with the first unit set to open in late July at The Shops at Park Lane in Dallas. The number of J. Crew Mercantile stores seen opening over the next two years was not disclosed.

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