To meet the demands of increased mobile traffic, J. Crew has redesigned the mobile experience at jcrew.com.
The revamped site is a way for J. Crew to meet its customers on the platforms they increasingly choose: their smartphones. Designed in-house, the redesign will be gradually rolled out over the next few weeks.
As reported, a recent report from Facebook Insights, which commissioned market research firm GfK to conduct a study of more than 2,400 adults, found that 45 percent of all shopping journeys include mobile devices. Yet mobile shoppers still see room for improvement.
“Our mobile experience was in no way aligned with the visual and experiential quality we strive to provide our customers,” said Jenna Lyons, president and executive creative director of J. Crew. “This has been in the works for over a year, along with a responsive homepage experience.”
Asked what percentage of J. Crew’s orders come through mobile, Lyons would only say, “A lot and growing. It’s faster than any other area, and it’s unprecedented and exciting.”
Among the new features at the retailer’s mobile site are a new homepage layout, which will showcase editorial content, as well as new products. There will be separate entry pages for women’s, men’s, boys’ and girls’ that feature stories and products for each department to encourage exploration.
Editorial content will be available across both desktop and mobile experiences. In addition, there will be larger images across the site for a more immersive visual experience.