Continuing to build the team at J. Jill, chief executive officer Linda Heasley said Monday that Elliot Staples will join the specialty retailer as senior vice president of design.

Staples, who has experience in fashion retailing including stints at Maurices, The Limited, The Gap and Adrienne Vittadini, will join J. Jill on Feb. 25. He will report to Heasley and oversee concept and trend, fabric and color, design, technical design and product development.

Elliot Staples  Thomas Kletecka/BringIntoBeing

Heasley said she has worked with Staples in the past and that the mission is to continue “to delight our customers with what they know and love about the J. Jill brand while also introducing a fresh perspective to our fashion offerings.”

The svp design role is a new position at J. Jill, replacing the role of executive vice president, chief creative officer which was previously held by Joann Fielder.

Heasley, who joined the company as ceo in April 2018, five months ago named Brian Beitler executive vice president, chief marketing and brand development officer, and Shelley Liebsch, senior vice president, chief merchandising officer. Last year, the company said that its chief financial officer and executive vice president David Biese would step down April 30, 2019, and that a search is being conducted for his successor.

J. Jill, which operates about 270 stores and e-commerce, is known for easy, relaxed styles for misses, petites, plus and tall sizes, without being fashion-forward, fancy or trendy. In the third quarter of 2018, sales increased 7.5 percent to $174.1 million and income increased to $13.9 million from $13.3 million. The company generated about $700 million in revenues in 2017.

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