J. Press’s new store is located at the Yale Club.

The Harvard men are going to have to find another place to shop.

After 86 years in Cambridge, Mass., the bastion of preppydom, J. Press will close its store there by the end of the month. Jun Murakami, president of J. Press USA, said the decision came down to economics.

“J. Press had been in negotiations with the building’s landlord for terms to maintain its current location on Mount Auburn Street, [but] the two parties were unable to come to an agreement,” Murakami told WWD. “J. Press takes its history at this location very seriously and tried to work for a way to keep it, but given the increasing rents in the area over the past several years, it did not work. The brand wishes to maintain a presence in the city, one in which it has a long history and a passionate customer base, and is pursuing other location options.”

The brand reopened in New York last October after being absent in the market for nearly four years. The store is located at 49-51 East 44th Street on the ground floor of the Yale Club. J. Press was founded in 1902 when Jacobi Press opened a store on the campus of Yale University in New Haven, Conn. The company has been owned by Japan’s Onward Kashiyama since 1986.

Today, J. Press operates stores in New Haven, New York and Washington, D.C. Murakami said J. Press hopes to reopen in the Boston area “in the future” but will service customers through its web site until that time.