LONDON — Jaeger is set to make a North American comeback.
The British women’s and men’s fashion brand plans to return to the market in September with a 1,500-square-foot store in Montreal’s Ogilvy complex. Stand-alone stores in Ottowa, Vancouver and Toronto are planned for 2007, along with a 2,000-square-foot flagship in New York.
“After opening new stores across the U.K. and Europe, we now feel we need to focus on international expansion,” said Carolyn Springett, product and merchandising director.
Jaeger had 35 stores in the U.S., including a flagship on Madison Avenue. The company moved out of the U.S. in 2003 when Coats plc sold Jaeger to Richard Thompson, who exited the market. Retail entrepreneur Harold Tillman bought the brand in March 2003 and decided to focus the business in the U.K., rather than pursue the U.S. market. Since then, Tillman has worked with chief executive officer Belinda Earl to update stores and has relaunched the brand’s more directional line, Jaeger London. In December, the company reported profits of $2.9 million in the fiscal year ended February 2005.
“We want to return [to the U.S.] emphasizing the contemporary positioning of Jaeger London, but we will offer all Jaeger collections in our stores,” Springett said. “We still have a very loyal customer base in America.”