Jane Lu, the 32-year-old entrepreneur, who started the red-hot Showpo, the Sydney-based online fashion store catering to women 16 to 40 years old, has ambitious plans to capture more of the U.S. market.
In order for the U.S. business to grow from 30 percent to 50 percent of the business by next May, Lu has a multitargeted approach, including hiring more U.S. tastemakers, including plus-size influencers to gain trust, doing more p.r.,; exploring a pop-up option in Los Angeles for either next March or April around festival time (and if that works out, they’ll do the next one in New York), and promoting their own brand, with their own unique products, which accounts for 30 percent of the business and is growing.
“It’s about building more visibility and building trust,” the chief executive officer said.
Showpo’s largest market is Australia, followed by the U.S., New Zealand, Canada and Germany, Lu said. The company’s strongest categories have been dresses and rompers, and a huge growth category has been jumpsuits, she said.
One of Showpo’s unique features is showing looks side-by-side on straight-size and plus-size models. “You can see what it looks like on a size 2 and a size 14. We had a vision that we want to be known as an all-sizes brand,” Lu said.
Showpo’s goal is to reach 100 million Australian dollars by 2020, and Lu said they’ll get to that in 2019. She said she has no desire to go public because she doesn’t need the funding. “We definitely want to keep it privately held. There’s no reason to get funding,” she said. In the last two and a half years, the company’s workforce has grown from 14 to 120 people globally. “We don’t want to have private equity growth. We don’t need that level of growth. We can do it ourselves,” she said.