Costume designer Janie Bryant packed up her patterns for AMC’s “Mad Men” five years ago when the show’s run ended, but she’s still closely associated with its midcentury fashions, which she even parlayed into three capsule collections for Banana Republic.
After referencing the Thirties for Amazon’s new series, “The Last Tycoon,” which is loosely based on F. Scott Fitzgerald’s unfinished novel, she has created a 12-piece collection launching at the end of September that’s based on one of her favorite fashion periods — the Fifties.
Janie Bryant for Unique Vintage will be sold on the e-commerce site and Burbank, Calif. store, which specializes in vintage-inspired fashion. Bryant’s range includes dresses and separates inspired by real vintage pieces from the Fifties, many from her personal collection.
“The Fifties is all of the things that I truly love,” she said. “It’s about accentuating the bust, hips and waist. It’s really about creating that little waist, if it’s in a wiggle dress or dress with the hourglass shape.”
For example, there’s a ribbon circle skirt in red and black, an emerald-green hourglass dress and a wiggle skirt with tweed jacket nipped at the waist.
“The Fifties is the most feminine period,” Bryant enthused. “It has ruffles, lace, feminine prints, swing silhouettes and full skirts. It’s such a pretty period and very romantic. It’s a girly-girl period. I’ve been called a girly-girl before. The Fifties is a period that I’m totally obsessed with.”
The collection, which is priced from $68 to $188, features delicate details such as scalloped pearl necklines, mesh overlays, buttoned backs and floral patterns. “It’s very accessible, which I love too,” Bryant said of the line, which will come in sizes extra small to 4XL.
“Janie Bryant’s ‘Mad Men’ design background shines through with her figure-flattering ensembles,” said Katie Echeverry, Unique Vintage chief executive officer and owner. “Our taste and design sensibilities are so in sync.”
“Hopefully, I’ll be doing more collections for Unique Vintage,” Bryant said. “We all hope it will be a success so that we’ll be able to move forward. We’re going to wholesale it. We’ll present it at WWD Magic in August.”
After the collection bows, Bryant said she’ll “be looking for my next [film or TV] project. I’d love to do a French Rococo period piece. That’s my absolute favorite period. I love anything French. I have three white Standard French Poodles. My signature dog is the French Poodle.”