TOKYO — Retailers in Japan saw increased sales in June, as rising demand from overseas visitors helped boost sales of products such as cosmetics and jewelry. Marketing efforts and summer clearance sales also contributed to the rise.
Fast Retailing said Tuesday that same-store sales at its Uniqlo stores in Japan were up 4.1 percent on the year last month. The average purchase per customer contracted by 3.8 percent, while customer numbers grew by 8.2 percent.
“Same-store sales rose year-on-year in June thanks to strong sales of product ranges featured in our latest advertising campaigns, such as wireless bras and Dry Stretch Kando Pants,” the company said in a statement.
Fast Retailing counts 793 Uniqlo locations in Japan.
Isetan Mitsukoshi Holdings, the country’s largest department store operator, said same-store sales among its eight stores in the Tokyo metropolitan area gained 1.1 percent year-over-year in June. Its top-performing stores were those in central Tokyo, including its Isetan Shinjuku flagship and the Mitsukoshi stores in Ginza and Nihonbashi.
June sales at Takashimaya’s 17 department stores in Japan grew 4.6 percent compared with the same month last year. The company said it got a boost from starting its summer clearance sale a day earlier than last year, on June 30.
H2O Retailing Corp., which operates the Hankyu and Hanshin chains of department stores, said sales at those stores were up 4.6 percent on the year last month. The company’s Hankyu Umeda flagship in the southwestern city of Osaka fared particularly well, registering a 7.7 percent increase in June sales.
H2O Retailing said its stores’ sales of women’s fashion items grew by 11 percent, while sales of men’s clothing were up 4 percent. Handbags gained 17 percent, women’s shoes advanced 11 percent and cosmetics grew by 22 percent. But the biggest boost came from jewelry and watches, sales of which increased by 53 percent and 44 percent, respectively. The retailer noted that tax-free sales to shoppers from outside Japan contributed to the rise in sales of jewelry and cosmetics.
The 18 Daimaru and Matsuzakaya department stores in Japan, operated by J. Front Retailing, posted a 4.8 percent sales rise on the year in June. The company’s stores in city centers saw the biggest increases, such as 15.9 percent growth at the Daimaru store in Osaka’s Shinsaibashi district and 8.8 percent growth at the Daimaru Tokyo store.
Like Takashimaya, J. Front Retailing started its summer clearance sale a day early this year, which contributed to the sales growth. The company also said sales of cosmetics and luxury goods were buoyed by strong demand from international visitors to Japan.