Target said Monday that Jason Wu will design a limited edition collection for the mass retailer, confirming a front page story in WWD Monday.
This story first appeared in the October 3, 2011 issue of WWD. Subscribe Today.
Jason Wu for Target will be a stand-alone designer collection and will not be part of Go International, Target’s program for partnering with young designers, nor will it be part of Designer Collaborations, a separate program whose participants have included Alexander McQueen, Anna Sui and Jean Paul Gaultier.
Jason Wu for Target will be available from Feb. 5 through March 6 at most Target stores and on target.com. The collection will feature women’s apparel, handbags and scarves, with prices ranging from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves.
Wu’s collection for Target embodies the designer’s signature aesthetic of feminine sophistication with a mischievous nod to the Sixties. Target Corp.’s senior vice president of apparel and accessories, Trish Adams, called Wu “one of the most influential designers of today. His talent for creating modern, yet feminine designs translated beautifully into an affordable collection…”
Wu’s color palette for Target includes navy, red, beige and yellow.
Target, which had been dropping hints as to the identity of the next designer collaboration through its TargetStyle account on Twitter, on Monday posted a video on YouTube titled, “Next Designer Collaboration — Spring 2012.” The video, which seems to have been filmed in Wu’s studio, shows the designer sketching a look, and reveals snippets of fabrics that will be used in the collection, such as a bright yellow nubby fabric and a print of snowflakelike flowers on a black background. Items in the video appear to be a black dress with a skinny nude belt and a white woven messenger bag with black trim. Wu is seen sketching a cap-sleeve dress with peaked shoulders and a cinched waist; however, it couldn’t be learned whether than design made it into production.