By  on February 21, 2013

For J.C. Penney Co. Inc., advertising during the Academy Awards isn’t enough. The department store wants some red-carpet appeal on its selling floors.

This story first appeared in the February 21, 2013 issue of WWD. Subscribe Today.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus