JD.com has brought Calvin Klein into its fashion mix.
The Calvin Klein flagship store on JD.com is up and running today, and features Calvin Klein Jeans, Calvin Klein Underwear, Calvin Klein Performance and Calvin Klein Jeans Accessories products. The Jeans line offers high-rise skinny and boyfriend jeans for women and slim and straight jeans for men; the Performance line is the brand’s sportswear offerings, while Accessories include footwear and hosiery.
Lijun Xin, president of JD Mall’s apparel and home furnishing business unit, said, “Calvin Klein is an iconic brand in China and throughout the world, and we know that Chinese customers are eager to get easier access to these outstanding clothing lines.”
JD.com, which went public in the U.S. in 2014, more recently has shifted its focus to include more fashion on its site. In a recent interview with WWD, Haoyu Shen, chief executive officer of JD Mall, said that the company’s “non-electronics categories are growing faster than the electronics categories.” He cited the rise of apparel on the Chinese online shopping platform as one that has taken the company by surprise.
During China’s major yearly e-commerce shopping event Singles’ Day, JD.com sold more than 14 million articles of clothing and pairs of shoes. In earnings reports for the first and second quarters of 2015, the growth of the apparel and footwear category was 230 percent and 150 percent on the year, respectively. Growth in the third quarter was simply described as being “triple-digit” over the same period in 2014.
To further its fashion goals, JD.com recently added an Under Armour flagship store on its site.
Further, invites were sent out last week for the JD Fashion Runway Show slated for Feb. 17 at the Chelsea Piers during New York Fashion Week. The show is hosted by JD.com, and in collaboration with Milan-based Europe Design Center, will feature looks from five designers: Alicia Lee, who has a modern aesthetic that combines with retro elements; Guo Ruiping, known for the use of vibrant colors; Chi Zhang, who combines street culture with a touch of elegance; Gioia Pan, specializing in hand-knit skills with looks from traditional fashion machinery, and Tim Cahill, a designer who is also an international soccer star, playing for Shanghai Shenhua in the Chinese Super League and the Australian national football team.
The NYFW show follows the one JD hosted last fall during Milan Fashion Week.