The two Chinese e-commerce giants each disclosed a new partnership on Tuesday in a bid to bring new products to their respective platforms. Alibaba is teaming up with Germany’s Metro Group and JD.com is linking with South Korea’s Lotte Group.
JD.com said it is joining forces with Lotte.com to sell a range of various products, including fashion and beauty items, on its JD Worldwide platform.
“The demand for products through Korean Mall has been strong and partnering with Lotte, Korea’s clear industry leader, will help us meet the growing needs of our users,” said JD Mall chief executive Haoyu Shen.
In March, JD.com launched Korean Mall, which sells authentic imported Korean products on JD Worldwide. JD.com, Alibaba’s number-one rival, said the best-selling product categories on the Korean mall include personal-care products and cosmetics.
South Korea is becoming one of Asia’s most important trend-setting countries in terms of beauty, fashion and pop culture. AmorePacific, one of Korea’s biggest beauty players, has global ambitions. As WWD reported in May, the company is gunning to become the world’s leading Asian beauty company by 2020.
Alibaba said Metro Group will launch its official flagship store on Alibaba’s Tmall Global platform, offering German food products and Real brand cosmetics.
“Chinese customers are able to benefit from cross-border delivery directly from the Shanghai Free-Trade Zone and fast customs clearance fulfilled by Alibaba Group’s specialized service team,” Alibaba said.