JD.com Promotes Chinese Design Talents for Singles’ Day
Chi Zhang, a designer known for sexy, skin-bearing looks with a sporty influence, will stage a runway show of his spring-summer 2017 collection at JD’s Beijing headquarters on Singles’ Day next month.
By on October 27, 2016
Emerging fashion designers from China are becoming an increasingly important part of e-commerce giant JD.com’s retail strategy- including its festivities for Singles’ Day, the world’s largest and buzziest online shopping event.
Chi Zhang, a designer known for sexy, skin-bearing looks with a sporty influence, will stage a runway show of his spring-summer 2017 collection at JD’s Beijing headquarters on Singles’ Day (Nov. 11). The show, which will be live-streamed on JD.com, will coincide with the commerical launch of Zhang’s fall-winter 2016 collection on the company’s e-commerce platform.
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