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LONDON – China’s largest retailer JD.com said Thursday that Toplife, its independent luxury shopping platform, will be integrated into Farfetch China.

As a part of the partnership, Farfetch will receive “Level 1” access on JD.com’s app. That means more than 300 million active JD.com users will have seamless connectivity with 1,000 plus luxury brands and stores on Farfetch.

José Neves, founder and chief executive officer of Farfetch, said: “We are delighted to build on our relationship with JD.com, and bring to market an unrivalled solution for luxury brands to succeed in the Chinese market. We believe our Level 1 access with JD.com closes the circle and will be transformational for the luxury industry’s digital landscape in China.”

“With this agreement, and our previous strategic investments in China, including our acquisition of CuriosityChina, we now offer luxury brands a one-stop solution to develop their digital strategies in accessing the engaged and sophisticated audience in this important market. Today we mark the launch of what I believe is the Premier Luxury Gateway to China,” he added.

Jon Liao, chief strategy officer of JD.com, called the collaboration “win-win” and described it as a key development in JD.com’s ongoing relationship with Farfetch.

“We are combining the best of global and local market expertise in the luxury segment. This is an important step for JD.com in developing its global fashion and luxury ecosystem. In just over a year of operation, Toplife has worked with many of the world’s top brands, and has grown to become the platform of choice among China’s discerning luxury consumers and brands. Luxury is an integral part of our fashion offering, and we are excited to work together with Farfetch to create the ultimate destination for luxury shopping in China.”

Xia Ding will no longer be the head of Toplife, but will remain her role as president of JD International Fashion and vice president of JD.com, in which she leads international business development, marketing and investment for JD.com’s fashion division. She will continue to leverage her expertise to facilitate the success of the Farfetch store on JD.com.

The digital retail deal with JD.com is the second in less than a week for Farfetch, which on Tuesday said it was partnering with Harrods to operate the British retailer’s e-commerce site. Farfetch also has a variety of retail and marketing relationships with Harvey Nichols, Burberry and Chanel.

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